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Raise your hand if you like shopping for bathing suits. Hello...is anybody out there? Let's face it: There's nothing quite like trying on dozens of swimsuits without success to send your confidence into question and make you want to just buy a cover-up instead. The good news? Your experience doesn't have to end that way. We've rounded up a list of the best swimwear brands—from buzzy new discoveries to trusted classics that the Oprah Daily fashion team loves.
Whether your style leans toward classic designs (can’t go wrong with a one-piece scoopneck suit or a retro-inspired high-waisted set) or you want to test out the newest trends (such as asymmetrical necklines and ribbed textures), or if you prefer cheeky cuts to minimize tan lines (just remember the SPF), we’re confident that you’ll feel confident in these flattering finds. We've included luxury swimwear brands that use premium fabrics and, if taken care of properly, will last for years to come, as well as quality affordable suits for a last-minute getaway, too.
What's more, some of our favorite brands offer inclusive size ranges to fit all body types—finally! From a petite bikini for smaller busts and tankinis with tummy control (if that's what you're after) to plus-size options that accentuate your curves and supportive suits for bigger busts, treat yourself to something new for sunny days ahead.
Our Top Picks
- Most Flattering Swimwear Brand for All Bodies: Summersalt
- Popular Swimwear Brand on Amazon: Cupshe
- Best Swimwear Brand for Plus-Size Selection: Swimsuits for All
- Best Brand for Bikini Options: J.Crew
- Best Affordable Swimwear Brand: Aerie
- Best Luxury Swimwear Brand to Splurge On: Marysia
1
Monday Swimwear
Started by best friends and successful swimwear bloggers, Monday Swimwear has hundreds of thousands of followers on social media that attest to the brand's growing popularity. Its swimsuits are more than just the latest trend, though—minimal yet sexy designs in bold colorways crafted in buttery soft fabrics are classics-in-the-making. Plus, the helpful sizing info on its website makes it easier to find the most flattering style for your body.
2
Left on Friday
Created by former Lululemon design and product executives, this swimwear brand focuses on an active lifestyle, without sacrificing style—the collection has a distinct sporty feel. Mixing and matching of bright colors is encouraged. And besides being supremely soft and smooth, the Italian fabric is fade- and snag-resistant for longevity. Bonus: The one-pieces are available for longer torsos.
3
Hermoza
If you’re looking for a beautiful, quality swimsuit that offers more coverage than a skimpy bikini but less coverage than your granny’s swim dress, look no further than Hermoza. These versatile and stylish suits are fully lined, have built-in bras and feature body-shaping properties. This particular high-neck halter style with a tie sash (which is also available in solids) has been featured in O, The Oprah Magazine, so you know it makes the cut!
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4
Miraclesuit
Miraclesuit’s tagline is “Look 10 pounds lighter in 10 seconds.” Constructed with special slimming materials, the brand’s collection of one-pieces, tankini tops, and high-waisted bottoms are all designed to flatter and sculpt curves, while still being comfortable for all your water-based activities.
5
Mikoh
For a modern and chic take on Hawaiian swimwear, Mikoh hits the spot. The splurge-worthy luxury line, founded by sister duo Oleema and Kalani Miller, boasts surf-ready swimsuits in sleek cuts that are both practical and pretty (be sure to check out its shimmery Lurex collection).
6
Andie
Not sure what style is best for your figure? Take Andie’s fit quiz, based on “feedback and wear tests from thousands of women,” to find your match. Your results could span from a sporty top with extra bust support to full-coverage bottoms to a sultry plunge suit—all the designs are versatile and timeless. Plus, the suits are rated UPF 50+ for sun protection.
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7
Becca
This luxury swimwear brand is a staple at department stores, making it a great choice for those who like to try things on in-store. What's more? The suits are colorful with sexy touches like plunge necklines and strappy details, but offer enough coverage and support to keep you comfortable.
8
Swimsuits for All
The name says it all—we love the brand for offering, yes, swimwear for all shapes and sizes, including a robust selection for plus-size bodies. The trend-forward bikinis and one-pieces are designed to embrace and show off curvy figures, with support and without compromising style.
9
Aerie
Offered in sizes XXS to XXL (or 28B to 40DD), American Eagle's sister brand has an extensive range of cute mix-and-match and one-piece options at wallet-friendly prices. We also love its Real Good recycled nylon collection, which features everything from ruffled wrap bikinis (flattering for small busts) to longline tops (great for long torsos) to printed numbers (universal favorite).
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10
Solid & Striped
Rainbow stripes, graphic color block, smocked florals, shiny metallics...if you want it, Solid & Striped has it. Not only does the brand offer happy prints galore, it has seemingly every silhouette under the sun, from string bikinis to asymmetric tops to sexy monokinis and belted one-pieces.
11
J.Crew
J.Crew has an extensive swimwear collection, ranging from preppy prints like plaid and gingham to collaborations with British floral print designer Liberty London to neutral separates that can be paired back to pieces you might already have. With classic designs available in sizes 0 through 24 (and bra sizes), you're bound to find the perfect fit.
12
Frankies Bikinis
It's no surprise that this Los Angeles-based brand is a celeb favorite (fans include J.Lo, the Jenner sisters, Gigi Hadid, who has a new collection with the brand, and Naomi Osaka, who has collaborated with it in the past). Vintage-inspired floral and psychedelic prints reimagined in skimpy cuts will get you all the double taps.
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13
Lands' End
For family-friendly yet stylish options in standard and plus sizing, head over to Lands’ End. Flattering one-pieces with tummy control, bikini sets with moderate coverage, and sun-protective long-sleeved suits, swim shirts, and even dresses make for worthy additions to your vacation packing list. Be sure to check out the collaboration with Reese Witherspoon's Draper James collection as well.
14
Everlane
You already know Everlane for its affordable wardrobe basics (hello, denim and cotton tees), but did you know it now also offers swimwear? The clean and classic silhouettes are extremely wearable and can also be paired with tops or bottoms already in your rotation.
15
Summersalt
There's so much to love about this vibrant swimwear brand. Colorful and sustainable, the suits are designed to fit all body types, and the brand makes an extra effort to be inclusive in its designs—offering sizes 0 through 24 and long torso fits. Its signature silhouette? The one-shoulder Sidestroke pictured here, which features supportive and flattering compression.
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16
H&M
Everyone loves H&M for its trendy and well-priced selection of fashion that always garners compliments. The swimwear is no exception. Whatever your mood, there's a suit for you—whether it be a halter-tie, printed push-up bikini set, or ruffled one-piece with underwire.
17
Knix
Nobody knows how to create a well-fitting swimsuit quite like a lingerie brand, and the swim collection by Knix proves it. Available in sizes S-4X (covering sizes 32A through 42G), the suits are designed to lift and support exactly where you need it. There are even period-proof styles—yes, really—to help you feel comfortable and confident on the beach during that time of the month.
18
Girlfriend Collective
Best known for its size-inclusive and sustainable activewear, Girlfriend Collective is making a splash in the swim category. With colorful and sporty designs such as classic string triangle bikinis and plunge one-pieces available in sizes XS through 6XL, you won't have trouble finding a new piece or two.
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19
Cupshe
These trend-driven suits come at a cheap and cheery price that can't be beat. With most pieces under $35 (even for the two-piece sets), you can test-drive styles such as statement prints, wrap tops, or daring cutouts without feeling guilty. Oh, did we mention they're available on Amazon?
20
Onia
Soak up the sun in a well-cut one- or two-piece from Onia. Every suit is made with innovative fabrics that sculpt, smooth, or contour. If you're looking to try a bold swim trend, take a look at its ribbed terry or shimmery underwire bikinis.
Brigitt Earley
Contributing Writer
Brigitt is a writer, editor and craft stylist with nearly 15 years of experience. She specializes in lifestyle topics, including home, health, parenting, beauty, style, food, entertaining, travel and weddings. She has written for Glamour, People, Good Housekeeping, Women's Health, Real Simple, Martha Stewart, Apartment Therapy, The Spruce, and more.
Paula Lee
Freelance Fashion Editor
Paula Lee is a freelance Fashion Editor. Off duty, she can be found day-tripping around the tri-state area, hanging around farm animals, or browsing the library stacks.
